The inscriptions on the shelves are the ones you 'd expect to see a Whole Foods Market :lifetime fitness westminster NATURE Bar, Honest Tea , Organics late July , Sahale Snacks. But it is not a health food store , and I am so far from my home in Boulder bubble of health - obsessed. It is Life Time Fitness in Westminster,lifetime fitness westminster Colorado, and the club is just one of 105 locations across the country are subjected to what some consider a radical transformation since life changes the moment operator of health clubs "lifetime fitness westminster The company's healthy lifestyle . "
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"These products will all parties LifeCafés our end of the year ,lifetime fitness westminster" said the Director General of Westminster club, Miklos Horvath, pointing to the aseptic packaging of milk muscle in your beverage cooler . lifetime fitness westminster"Anything that does not meet our standards go . "
lifetime fitness westminster Life Each club is home to one of these LifeCafés - and,lifetime fitness westminster until recently , members can get a sandwich , Coca- Cola Light and bodybuilding supplements coffee on his way out of the club. Times are changing in the life time , however, and now the food ,lifetime fitness westminster drinks and supplements that meet the standards of good food company will be sold by the company.lifetime fitness westminster
lifetime fitness westminster With advocacy for the prevention of ingredients such as corn syrup, high fructose and trans fats , the rules specify that products containing artificial ingredients of any kind is sold at Life Time Fitness. lifetime fitness westminster This means more Diet Coke or other conventional sodas. Gatorade or Powerade no . No supplements or functional synthetic products containing ingredients so bye- bye Muscle Milk.lifetime fitness westminster
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"We made it more difficult for our members by removing some of the things they want, because many of them want a Diet Coke ,lifetime fitness westminster" said Life Time Fitness executive vice president Eric Buss . " But we are afford these products in our clubs. We remain true to our principles and our brand. In the long term , it is absolutely the right answer for us. "lifetime fitness westminster
Sean Naughton,lifetime fitness westminster senior research analyst at Piper Jaffray , have exchanged the life time , is equally enthusiastic about the changes that occur within the company. "It is quite true that they connect more with its main customer experience ," says Naughton .lifetime fitness westminster
Life began to apply its rules of good food in January 2012. lifetime fitness westminsterIn August , about 90% of all products that contain artificial ingredients were removed from their LifeCafés said Buss . Withdrawal from brands like Pepsi and Powerade takes time,lifetime fitness westminster but the company hopes to have all products that contain artificial ingredients in their clubs at the end of 2012.
Moms vs bodybuilders
While operators of the club are happy if they can break even with their offerings of food services - as Stuart Goldman, editor of Club Industry magazine says - westminster lifetime fitness then life should be excited about the performance of their LifeCafés . Buss said that the company generates approximately $ 75 million in its LifeCafés today - and that number will continue to rise , even with the increased standards of product quality .westminster lifetime fitness " We do not see a significant reduction in income in one of our coffees ," says Buss .
westminster lifetime fitness This is important because LifeCafés Time Life , with its spa and personal training services are an integral part of the expansion of the sales of the company, which exceeded the one billion revenue last year. " The LifeSpas LifeCafés and were a large part of the growth story of the life time in recent years,westminster lifetime fitness " says Naughton with Piper Jaffray . "More can penetrate share of wallet with the member arrives at their door, but contribute to the revenue growth front line . "Over the past 10 years, the average annual amount of a member of Life Time passes spa services , personal training and expenses cafeteria increased $ 195 to nearly $ 500, Naughton said .westminster lifetime fitness
Good Time Life Food Standards align well with most of the club members at Westminster, especially parents . Children are ubiquitous in life ,westminster lifetime fitness running sports summer camps and after school programs and offers its members two hours of care per day . "I see children every day by dragging their parents to the cafeteria ," said Horvath . " Although not always want to spend more money, at least , are happy that the food they sell is healthy and we offer our children the opportunity to learn to eat healthy. "westminster lifetime fitness
westminster lifetime fitness People who turn out to be more difficult to convince young men are coming to life from time to lift weights and buy sports supplements accelerate their physical transformations. " These guys here are more for aesthetic reasons and for health reasons ," says Horvath . "We need to educate them about the long term effects of taking something as a beverage containing ephedrine . "westminster lifetime fitness
